News — Contractor Marketing Tips & Insights | Fun Systems

Contractor marketing,
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Roofing team installing metal panels on a brick home
Roofing

Google Reviews System for Roofing Contractors: From 12 to 200 in a Year

Why reviews work harder for roofers than any other trade, plus the 4-step system to scale them.

10 min read
Two remodeling contractors reviewing construction plans on a job site
Remodeling

Sales System for Remodeling Contractors: Lead → Estimate → Signed Contract

The 6 stages a remodeling lead moves through and the follow-up sequence that doubles your close rate.

10 min read
Plumber repairing pipes under a residential kitchen sink
Reviews

Facebook Reviews Software for Plumbers: What Actually Works in 2026

How Facebook recommendations work now, why they still matter for plumbing, and what reviews software should actually do.

8 min read
Roofer on a job site
Roofing

Why Roofers Are Losing Leads to Competitors With Worse Work

Good roofers lose jobs to worse ones every day — not because of skill, but because of how they show up online.

5 min read
HVAC contractor meeting with customer
HVAC

The Missed Call Problem: How HVAC Contractors Lose Thousands Every Week

Every missed call is a missed job. Here's the data — and what to do about it.

5 min read
5-star Google review on phone screen
Reviews

How to Get More 5-Star Google Reviews as a Contractor (Without Feeling Awkward)

91% of homeowners check reviews before hiring. Here's a simple, non-pushy system.

6 min read
Contractor website on laptop and phone
Website

Does Your Contractor Website Actually Make You Look Professional?

Most contractor websites are costing their owners jobs without them knowing it. Run this quick test.

5 min read
Google Local Service Ads
Paid Ads

Google Local Service Ads for Contractors: Are They Worth It in 2025?

They put you at the very top of search results. But are the leads good and is the cost worth it?

6 min read
Home remodeling contractor
Lead Gen

How Remodeling Contractors Can Get More Leads Without Paying for Angi

Angi sells your lead to 3–8 competitors at once. Here's how to generate better leads for less.

6 min read
HVAC workers on the job
HVAC

HVAC Marketing in 2025: What's Actually Working (And What's a Waste of Money)

118,000+ HVAC companies competing for the same customers. Here's where to put your budget.

6 min read
Marketing automation system for contractors
Automation

What Is a Marketing Automation System for Contractors? A Plain-English Breakdown

"Marketing automation" sounds complicated. Here's exactly what it means for a contractor.

6 min read
Contractor reconnecting with a past client
Marketing

Database Reactivation: The Easiest Way to Get New Jobs From Old Customers

Your past customers are your most valuable asset — and most contractors never market to them.

5 min read
Contractor reviewing leads on tablet at night
Automation

Why Every Contractor Needs a Website That Works at 11pm (When You're Asleep)

67% of home service leads come in outside business hours. Are you capturing them?

5 min read
Contractor looking worried at low lead numbers
Lead Gen

The Real Reason Local Businesses Don't Get Leads Online (It's Not SEO)

Most local businesses blame SEO. The real problem is almost always something simpler.

5 min read
Web programmer building a marketing system
Website

Web Design vs. Marketing System: What Does Your Local Business Actually Need?

A website and a marketing system are not the same thing. Here's the difference.

5 min read
Local business marketing plan and lead generation system
Lead Gen

How to Build a Lead Generation System for Your Local Business in 2025

A lead gen system isn't a single tool — it's several working together. Step-by-step breakdown.

7 min read